denmark@home

Thoughts

denmark@home

From processes to channels, the customer journey for buyers is evolving every day. Here is our approach to this fast-moving world.

Turning a house into a home is a big deal. This is how think about it and do it.

How AI Is Powering the Next Generation of Smart Homes

For years, consumers have been flirting with “smarts” in the home. Only recently has the confluence of better, cheaper and smaller sensors, low-cost cloud computing, a...

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What Marketers are Looking for from Agencies

In our 30 years of business, denmark@home has worked on a large number of home-centric projects. In the process, we have seen the challenges marketers encounter when c...

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What’s the Difference Between Multichannel and Omnichannel Marketing?

We hear the buzzwords over and over, but what do they mean? Multichannel and omnichannel are similar and overlap in many ways, but they are different approaches to mar...

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Need Help with Generating Creative Concepts for Real Estate Marketing?

We previously discussed how denmark@home starts the creative campaign process with creative briefs. A thorough and insightful creative brief is critical to the process...

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The #1 Way to Start Your Next Promotional Campaign

In our last email, we discussed how denmark@home approaches creating a marketing plan. We talked about how there are many phases in the lifecycle of real estate market...

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Do You Have a Voice Search Strategy?

There has been much talk about voice assistants and voice-first interactions. What is voice search? Voice search is not somewhere off on the distant horizon. It’...

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Get a Growth-Focused 2019 Real Estate Marketing Plan

Denmark@home starts the real estate branding process by conducting competitive analysis research, from evaluating competitors’ online presence for positioning, differe...

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Do You Need a New Real Estate Brand Strategy?

Previously, we shared with you denmark@home’s process for producing deliberate marketing insights, ideas and results. The first step in the process is working hand in ...

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