When the original developer could not complete building Madison Lakes, Walton Development saw an opportunity to acquire and transform the development into a destination community.


“Location, location, location” can be overcome

While in historic Madison, Georgia, the property’s rural location and large distance from job centers like Atlanta made attracting home buyers a challenge. The lack of messaging differentiation and existing competitors with extensive amenities packages made standing out difficult.



Discover a Life Refreshed

Denmark was engaged to create a platform based on Madison Lakes’ unique combination of both traditional family neighborhoods and active adult neighborhoods in the only multigenerational community around and designed to foster generational togetherness focused on a large, man-made lake, acres and acres of open space, parks and trails.



Emotions and imagination-inspired stories made sales easier

From planning to brand development, from signage to website, we helped bring Walton’s vision for Madison Lakes to life. The new branding marked a major change in the marketplace, raising awareness of Madison Lakes and creating more prospects and home buyers.